NOTE: If you missed Matt's breakdown of the AFM, you must read it here.
I have to say, I thoughoughly enjoyed reading what Matt had to say about the American Film Market. Even though we were together and reflecting on events as they happened, it was informative to see his experience down in one place. And did you see that picture he photoshopped of us? Classic. I shared a lot of the same feelings, fears and "life changing" events as Matt did, but I came at the AFM from a different background.
When I went through the UCLA Producing Program, they spent time preparing me for the cold reality of "sausage making" as Matt put it. I was mostly just excited to gauge the reaction we got from the sales professionals at the market. We had put in our work, gotten our ducks in a row, and prepped for any and all interview questions we thought we might get asked. We couldn't have been more ready, but the big question became: "what would they say"?
Now, in theory we were in pretty good shape going in to the AFM, because Love in the Time of Monsters has a lot of "sellable elements" that foreign sales agents like to see in a movie: It's a horror film, it has lots of physical comedy and action (all very translatable to other countries), it's got good actor names in the cast and the budget is reasonable. But until you stand there, your feet to the proveribial fire, who knows if they are going to like you or not. Do you belong with the big boys or are you just posing?
Well after meeting with almost 50 companies, showing them our "wares" and pitching the hell out of the movie, I can say with certainty that we belong. The fact that we do is a testement to all the prepration and work from everybody on the LiToM cast and crew. There's still a lot of work left to do, and what the future holds I do not know; but after those crazy 3 days in Santa Monica, I've never been more certain that not only will we make a great movie, but it will get seen all over the world.
Not a bad feeling.